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24 Cities

Aktivitäten

Stadtmarketingkonferenz 16. und 17. Mai, Weiz




Datum:16.05.2013

 

Klein- und Mittelzentren spielen eine wesentliche Rolle in der wirtschaftlichen Entwicklung von Regionen. Sie sichern mit ihren Unternehmen ein attraktives Angebot an Waren und Dienstleistungen und stellen einen wesentlichen Teil der regionalen Arbeitsplätze bereit. Bei der Absicherung und Weiterentwicklung dieser Zentren als wirtschaftliche Basis der Regionen sind sie aber mit zunehmenden Herausforderungen konfrontiert. Eine entscheidende Frage lautet: Wie sieht die Zukunft der urbanen Klein- und Mittelzentren aus?

Genau diese Fragestellung stellte den Titel "der" Stadtmarketing-Jahresveranstaltung 2013 dar, die mit TeilnehmerInnen aus ganz Österreich, Slowenien und Ungarn am 16. und 17. Mai 2013 in der oststeirischen Bezirkshauptstadt Weiz stattfand. In enger Zusammenarbeit mit der CIMA AUSTRIA, eine der renommiertesten Kompetenzstellen für Stadt- und Regionalentwicklung im deutschsprachigen Raum, konnten internationale Top-ExpertInnen und -ReferentInnen für diese Städtekonferenz gewonnen werden. An zwei Konferenztagen wurde eine breite Entwicklungsthemenpalette von Städten und Regionen behandelt, welche künftige Strategien, Instrumente, Trends und Perspektiven aufzeigte. "Stadtmarketing der 3. Generation", "Die Stadt als Marke" oder "Erfolgsfaktoren für modernes & effektives Eventmarketing in der Praxis" stellten im Zuge eines umfangreichen Konferenzprogrammes Themenfelder für spannende Impulsreferate dar.

Durch die Synergienutzung der beiden ETZ-Projekte "City Impulses" (>> www.city-impulses.eu) und "City Cooperation"(>> www.24cities.eu) im Rahmen deren diese Veranstaltung organisiert und durchgeführt wurde, war die Teilnahme an dieser Konferenz kostenlos und richtete sich in erster Linie an kommunalpolitische VertreterInnen, Stadt-, Regional- & Tourismus-ManagerInnen sowie an Betriebe aus den involvierten Partnerregionen aus Österreich, Slowenien und Ungarn. Mehr als 100 TeilnehmerInnen dieser Bereiche aus ganz Österreich kommend, wie auch aus vielen slowenischen und ungarischen Städten nahmen an dieser grenzüberschreitenden Städtekonferenz teil.

Die ProjektpartnerInnen und KooperationspartnerInnen der beiden ETZ-Projekte bedanken sich für Ihre Teilnahme an dieser Städtekonferenz. Die einzelnen Präsentationen der 2-tägigen Konferenz stehen Ihnen nun über die beiden Projektwebseiten zum freien Download zur Verfügung.




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